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Sports Nutrition Market in Europe 2014-2018
Sports Nutrition Market in Europe 2014-2018 report says one of the key factors contributing to this market growth is the increasing awareness about sports nutrition products. The Sports Nutrition market in Europe has also been witnessing the emergence of private label brands.
Private label products are products produced and sold by retailers. Private label brands, of sports nutrition products, are becoming prominent in the European market as these products are priced lower than branded sports nutrition products because of the operational efficiencies of the private label manufacturers. The growth of online shopping among consumers has led to an increase in online sales for private sports nutrition brands, such as General Nutrition Centers, Inc., which is the leading global online retailer for sports nutrition products. The prevailing economic downturn has led to a demand for private label sports nutrition products that are easily available, thereby posing tough competition to non-private label brands. Hence, many large retailers are entering into this category with their own private label offerings. For instance, Tesco, a leading retailer in Europe, has recently entered the Sports Nutrition market with both branded, as well as private label, product offerings. Hence, the emergence of private label brands will impact the market, both positively as well as negatively, during the forecast period.
Analysts forecast the Sports Nutrition market in Europe (http://www.reportsnreports.com/reports/273345-sports-nutrition-market-in-europe-2014-2018-.html) to grow at a CAGR of 2.31 percent over the period 2013-2018. According to the report, one of the main drivers in this market is the increasing awareness about sports nutrition products among consumers. With the increasing use of marketing tools to create awareness among consumers, the penetration of sports nutrition products is growing in the European market.
Further, the report states that one of the main challenges hindering the growth of this market is the presence of cheap counterfeit products in Europe. The price advantage of counterfeit products appeals to consumers, who end up purchasing these counterfeit products.
The report recognizes the following companies as the key players in Sports Nutrition Market in Europe: Atlantic Multipower Germany GmbH and Co. OHG, Laboratoire EA Pharma, Enervit SpA, and GlaxoSmithKline plc.